Support New Sources of Green Power in Missouri For As Little As 25 Cents Per Day!

It all comes down to this –  if you are already recycling, making organic and local food purchases, reducing your energy consumption, and carrying your canvas bags to the store, why not consider using Ameren Missouri Pure Power to round out your home sustainability plan?  Offsetting the electricity you use at home with clean, green, Missouri wind power reduces the carbon footprint associated with the electricity you use and is a simple and affordable way to make a real difference in Missouri.

Since January of this year, Ameren Missouri has offered the Pure Power Half-Block participation option. This 500 kilowatt-hour (kWh) per month option makes it even easier and more affordable to reduce your carbon footprint while supporting the development of new green power sources. Customers who enroll in the Pure Power Half-Block option will pay $7.50 a month—about 25 cents per day—to guarantee the delivery of green power to the regional power pool each month via the purchase of Renewable Energy Credits (RECs). Purchasing one Half-Block per month for a year will prevent the release of 9,500 pounds of carbon dioxide (a greenhouse gas) into our atmosphere—almost 1.3 times more emissions reduction than if you drove a hybrid vehicle for a year.* Pure Power purchases also help to diversify our regional power pool, clean our air and create Missouri jobs.

For all of 2010 and 2011 to date, 100 percent of Pure Power RECs have been purchased from the Farmers City Wind Farm in Atchison County, Missouri.  This 146 megawatt-hour facility produces enough energy to power 33,000 Missouri homes.  What’s more, the construction and operation of this wind farm created 150 jobs, contributes close to $1 million in tax revenues to the state and pays more than $350,000 in fees to Missouri landowners annually.  Sourcing Pure Power from Missouri wind farms keeps the environmental and economic benefits of green power coming to our state.

The Pure Power Half-Block has become the choice of hundreds of new Pure Power supporters since its launch in January.  Why not become one of them today?

To enroll in Pure Power, call 1.866.665.7873 or sign-up online (no account number needed) at AmerenMissouri.com/PurePower.

* 7,379 pounds = avoided annual emissions by switching from a standard car to hybrid. (Source: http://www.epa.gov/oms/climate/420f05004.htm).