$elling the Value of $ustainable Homes

Brandon Verhoff Missouri Gateway Green Building Council Education Committee Volunteer

By Brandon Verhoff, Missouri Gateway Green Building Council Education Committee Volunteer

Demand for sustainable homes is surging, and it’s not just about saving the planet. A recent study by Freddie Mac revealed that homes with high energy-efficiency ratings sold for 2.7% more than their less eco-friendly counterparts. This “green premium” is attracting both environmentally conscious buyers and those seeking long-term financial benefits.

Why the Appeal?

  • Cost Savings: Homes with heat pumps and solar panels are efficient and on trend. Heat pumps offer efficient heating and cooling, while solar panels significantly reduce reliance on the grid, leading to substantial savings on electricity bills.
  • Environmental Impact: Sustainability-minded buyers are willing to pay more for homes that align with their values and reduce their carbon footprint.
  • Future-Proofing: Sustainable homes are often built with durable, low-maintenance materials, reducing long-term costs and ensuring their value holds strong.
  • Healthier Living: Eco-friendly materials and improved ventilation create a healthier indoor environment, another valuable perk for potential buyers.

Beyond Dollars and Cents:

Selling a sustainable home isn’t just about profit. It’s about contributing to a greener future and attracting a specific, responsible buyer pool. Many sellers report a sense of satisfaction knowing their home will have a positive impact on the environment and its new residents.

The demand for sustainable homes is expected to continue growing, driven by environmental awareness, economic benefits, and recent government incentives through the Inflation Reduction Act. So, whether you’re a builder, seller, or buyer, consider the value proposition of going green. It’s an investment in your wallet, your well-being, and the planet.

Extend Your Knowledge Further

Learn about how the market is recognizing the value of sustainable homes at an evening program on March 12th from 4:30-6:30pm at Missouri Foundation of Health, a joint program of the Missouri Gateway Green Building Council and Urban Affairs Committee of the St. Louis Association of Realtors. Learn more at www.mogreenbuildings.org